PERFECT PERSON: LYDIA.

I am SO delighted to share today's feature on a fellow University of San Diego Alumna and friend, Lydia of Sweet Lydia's of San Diego. I'm not so great at the whole cooking thing (I just let my friend Nicole of Kindred Table hand that), but baking is MY thing! Right? Wrong! As soon as I saw Lydia's beautifully hand-crafted cakes and desserts, I knew there was no hope for me and my Betty Crocker mix. 

One of my most favoritest things about creating and writing Perfect 10 SF is meeting so many fabulous female business owners. I am SO inspired by Lydia- not only for her culinary talents, but for her entrepreneurial skills and ability to successfully launch and grow her company. I'm excited to see what's in store for Lydia!


Name. Lydia

Company. Sweet Lydia's

Instagram: SweetLydiasofSD

Tell me about your personal style.  Outside of the kitchen and when I am meeting with clients I am all about comfort with style. I love a great pair of jeans, cute flats, and a good button down. I am really into plaid button downs at the moment paired with chunky statement necklaces. My personal style sometimes takes a back seat though when I am working in the bakeshop, prepping for a huge event. That involves clogs and yoga pants - not the prettiest... ;)

What do you like to do for fun?  My absolute favorite thing to do for fun and on my time off is to try out new restaurants around town. San Diego has a really exciting restaurant scene right now, with fun spots popping up constantly. I also love long bike rides with my husband around Coronado, the beautiful island that I am lucky to call home.

Share one surprising thing about yourself!  Despite baking for a living I still love to cook for pleasure. I really enjoy making new recipes at home for my husband to test run. ;) My current favorite is Alice Waters' Chicken Noodle Soup - yum!

Tell us about your company!   Sweet Lydia's is an artisan boutique bakery in San Diego that specializes in weddings and corporate events. We make all sorts of sweets including tiered wedding cakes and many different petite desserts. We use the best ingredients available to produce absolutely delicious and beautiful sweets. Our studio is currently open my appointment only, but a store front may be on the horizon...

Share a little bit about how you got started.   My goal of owning a business started in the business school at the University of San Diego. After completing my undergraduate degree I decided to follow my passion in baking and head to Baking and Pastry School at The Culinary Institute of America in Hyde Park, New York. It was the best decision I could have made. My skills were honed by some of the best chefs in the world. I was there for 2 years with a four month externship in Vail, Colorado at Larkspur Restaurant - an incredible fine dining restaurant in the Golden Peak Ski Lodge. After returning to San Diego, I hit the ground running with Sweet Lydia's, starting with farmer's markets and smaller orders, now focusing solely on weddings and larger events, and continuing to grow.

What's your favorite part of having your own business?   There are so many things I love about owning my own business. My favorite at the moment has to be being apart of so many fabulous weddings. It is such a pleasure working with engaged couples to help determine their perfect wedding cake or dessert bar. I love getting to know couples during their tasting experience and then the best is actually executing on their big day. We get to see so many incredible event spaces and get to work with some of the best vendors in San Diego. It could not be more fun.

What trends can we expect to see for summer weddings?  As far as cakes go, we will be seeing more of the "naked" cake trend, lots of edible metallics, more dessert bars, and super fun sweet favors. I am loving the Pantone color of the year - Marsala - I think we will be seeing it in a lot of wedding palates. A great way to bring out a specific color in desserts is with macarons, in cake decor, and with sugar flowers.

What's the perfect Valentine gift?    A sleeve of French Macarons. ;) I always love a thoughtful card, maybe a bouquet from my favorite florist, and lots of hugs and kisses.

What's the hardest part of having your own business?  There is a lot of stress associated with owning a business, from making financial risks to executing huge orders, but it is all worth it when we pull it all off and make our clients happy!

Check out some of the beautiful images of Lydia's work below!

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